Traders caught selling rice at prices higher than the government’s suggested retail price can lose their license, risk jail, and pay a fine of up to P1 million, Agriculture Secretary Emmanuel Piñol warned on Saturday.
And because of the required SRP, the government are looking into the rice traders that will not abide to the suggested retail price as they will face consequences.
A national broadsheet published the guidelines last Oct. 26, noted the NFA, which is now under the jurisdiction of the Department of Agriculture.
On Saturday, launched the rice SRP guidelines for Metro Manila and Greater Manila Area covering the provinces of Bulacan, Laguna, and Cavite.
Also, he cited that fifteen days after the launching, DA, DTI and NFA teams backed by policemen will conduct market inspections.
National Food Authority Memorandum Circular AO-2018-10-002 dated Oct. 24, 2018 states that the guidelines will take effect 15 days following its publication in a newspaper of general circulation and upon registration with the University of the Philippines Law Center.
The prices now was far more different from past months, which rice prices sold for as high as P70 per kilo.
“There will no longer be names like ‘angelica’ and ‘sinandomeng’ for rice sold to the public,” said Piñol.
Piñol also said rice sold in the stalls will be identified as “regular milled,” “well-milled,” “premium” and “special rice”.
Moreover, DA eliminated the use of fancy brand names like “Mindoro Dinorado,” “Senandomeng,” “Super Angelica,” “Yummy Rice” and “Double Diamond” that will be banned to stop the mislabeling and deception in the marketing of rice.